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How SEM Can Lead to More Sales Than Traditional Advertising

When it comes to sales, too many companies are acting like it's the 20th century, while behaving like it's the 19th century. They forget that the Internet is now a fundamental part of the modern...

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5 Brands with the Best Back to School Marketing Campaigns

For many businesses, the back to school season holds plenty of opportunities for major marketing opportunities. Various components of marketing campaigns from interesting social media posts, to...

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Instagram Stories V Snapchat Stories: What’s Best For Your Brand?

There is no doubt that Instagram has taken a lot of heat since the debut of their overly familiar “stories” feature. The update – that had 90% of our office scratching their heads wondering “isn’t this...

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Digital Marketing: Best Twitter Campaigns of Halloween 2016

Every major holiday presents advertisers with a new opportunity to market their products and services in a unique way that fits that festive season. With Halloween marking the unofficial kickoff to...

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8 Instagram Ads To Inspire Your Next Campaign

Everyone’s favorite photo and video sharing platform, Instagram, just announced that they’ve surpassed 1 million active advertisers. That’s a big accomplishment, especially given that at this time last...

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How To Integrate Holidays Into Your Social Strategy: Fourth Of July Edition

Any experienced social media marketer knows the holidays are a time to get creative with content. Throughout the calendar year it can be challenging to constantly create new and interesting content...

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Social Media Strategy: How To Create The Right Approach For Your Business On...

In the words of Howard Shultz, social media is a bullet train, and it’s not going to slow down any time soon. 2.46 billion people are currently active on social media. By 2019, that number is expected...

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Track These Five Metrics To Optimize Your Facebook Campaigns

Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Over the years this platform has become a crucial way to build businesses...

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Do Instagram Pods Really Help? 5 Factors to Consider for Your Brand

In June 2016, Instagram changed. Whether for the better or the worse, it’s a controversial topic. Instagram introduced the algorithmic timeline that favors popular posts over chronology. As a result,...

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Here’s Why User Generated Content Is So Successful

First off, what is user-generated content? Essentially it’s content which was created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions. For example,...

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